Shuihua, founded in 1999, is an elegant fashion underwear as the leading, set design, development, production, sales in one of the underwear production and marketing integration company. The products cover women's and men's personal products, including bras, underwear, home furnaces, swimsuits, body shaping, warmth, pajamas, sports, etc., the market covers East China and other provinces and cities and other major regions, deeply loved by consumers. Water Flower Zhejiang Industrial Park covers an area of nearly 100 mu, with a total planning construction area of more than 200,000 square meters, with an annual output of 8 million underwear. Water flowers to "make you as beautiful as legend" for the purpose of service, elegance and health and comfort organic integration, shaping water flowers unique beautiful image.
More than 10 years ago, the water flower is the underwear industry's first chain operation brand!
Today, water flower will establish a new benchmark in the industry! It will be the first to open a large lingerie offline store to build an O2O experience store. In the future, Shuihua will build a three-in-one brand ecosystem of "brand, supply chain, big store + small store" and implement the brand omni-channel consumption experience of "big store + small store +O2O model", so as to better serve Shuihua consumers with intimate products.
Product is the core factor of market competition, and supply chain is one of the core of future competition. Water through the ERP system management, to establish the water flowers cloud platform, set up B2B franchisees online ordering system, realize the joining trader "small investment, zero inventory, low risk, O2O" of the new business model, using the data from the big brands and franchisees flating management, and integrate data chain, product design, product development, order data, stores data, as well as the background data sharing and digital management, make the product design, product development closer to consumer demand, realize the ultimate goal of zero inventory.
